Generic medicines contain the same active ingredient, strength, safety than the branded drug available in the market. The paradox of trust is still there, as generic medicines are often viewed with suspicion. Many patients equate high quality with high price of medicines. Low trust leads to poor acceptance, reduced adherence, and unnecessary financial burden where lifelong medications are needed for chronic conditions.
The common question arise in people’s mind is, how low cost with equivalent quality?
The answer is- reduced marketing, no branding cost, no packaging charges and reduced research. Lower prices don’t mean compromised quality.
Low acceptance of generic medicines impact public health as it increases out of pocket expenditure, particularly in a country like India where non-communicable diseases are rising day by day.
Initiatives like Jan Aushadhi stores provide generics and is monitored by central regulatory standards, improving its credibility.
Transparent prescribing, patient education and strong quality monitoring can rebuild trust.
Can Jan Aushadhi be the bridge of the public that can finally turn generic medicines into India’s first choice?
MBH/AB