We’ve been there.
We open a small pack of Gems thinking, I will just eat a few. But somehow, within minutes the packet is empty 
It feels like a simple habit or lack of control-but there’s more going on inside our brain than we might think.
The main reason lies in how our brain responds to sugar.
When we eat sweets like gems, our brain releases dopamine, a chemical linked to pleasure and reward. This is part of the brain’s natural system that encourages us to repeat behaviors that feel good.
Interestingly, this same reward pathway is activated by many addictive substances- though sugars effect is much wilder.
That’s why eating one piece often leads to another. Each bite gives a small reward signal training our brain to want more.
Another factor is how these gems are designed–
- Their small size makes it hard for our brain to track how much we’ve eaten
- Their bright colors make them visually appealing and more engaging
- Their sweet taste along with texture create a quick and satisfying sensory engaging.
These elements together make it easy to keep going without even realizing it. Plus, we are naturally wired to prefer sweet foods because they provide quick energy.
So, it’s not just about self-control. It’s a mix of brain and how the food is designed. Being aware of it can help us make better choices.
Have you ever opened a pack of gems thinking “just a few”… and ended up finishing all of it? 
MBH/PS
Especially since I have an elder brother, and I had to make sure that he didn’t know.