India’s food safety regulator, FSSAI, has issued notices to six major beverage brands—including Red Bull, PepsiCo, Monster, Sting, Campa, and Hell—over the use of the term “energy drink” and health-related claims on their products. According to the regulator, no official standard currently exists for products marketed as “energy drinks,” and food products are not permitted to carry therapeutic or functional claims such as boosting energy, improving focus, or relieving general weakness.
The move reflects growing regulatory scrutiny of food labeling, advertising practices, and consumer protection, raising important questions about how health-related claims should be communicated to the public.
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Learn why FSSAI issued these notices, what the regulations actually say, and how this decision could influence the marketing and labeling of beverages across India.
Do you think stricter regulation of health and performance claims on food and beverage products is necessary to better protect consumers?
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